via adverblog: In the US, JetBlue has launch an amusing nonsense website to explain which is the difference between flying and jetting. Their idea is to bring humanity back to air travel and they do it in a nice way, with the help of JWT New York.
There are several weird, and sometimes silly, things to do on the site, that all together create an experience both funny and witty. The design is simple and functional, and all different content pieces in the end work together quite consistently.
Filed under: business | Tags: branding, innovative companies, red bull, youth marketing
I’m writing about Red Bull energy drink not because I like the drink (can’t stand the taste) but because Red Bull is one of the most innovative and creative companies ever. The company itself has been around for about 20 years, holds 80% US market share for energy drinks, yet it only has 2 products, with it’s newest one just out to market. Red Bull is one of those few brands that has successfully poised itself as being extremely cool and youthful. How do they do this? By sponsoring everything from extreme sports like snowboarding, cliff-diving, surfing, formula 1 race cars, and break dancing to art shows, music, and video games. It also hosts events like the “Red Bull Flugtag” (German for “flight day” or “flying day”) and other such contests, designed to amuse participants and observers. Basically, they never cease to come up with ways to be present in youth culture. When there is a cool event, red bull is there.
